This list covers 40 SaaS companies with a headquarters, office or branch in Spain, each checked on its official website on 5 November 2026. Fourteen are in Barcelona, 13 in Madrid and its area, 4 in Valencia and 9 in other cities: Bilbao, Córdoba, Zaragoza, Málaga, Seville, Vigo, A Coruña and the province of Jaén. The largest segments are HR and finance, with 7 companies each, followed by compliance and e-signature, with 6. It is not a census or a ranking: it is a verified selection to start prospecting from, and a method to build your own.
What is a SaaS company
A SaaS (software as a service) company sells software hosted in the cloud and charges for it as a subscription: customers use it in a browser or an app, without installing it on their own servers, and pay per user, per employee, by volume or by plan. For a sales rep, the practical difference from a software consultancy is that a SaaS company sells its own repeatable product.
For this list, a SaaS company in Spain meets both conditions at once: its official website describes a cloud software product for businesses, and its legal notice, privacy policy or contact page gives an address in Spain.
SaaS companies in Spain: the 2026 list
The 2026 list of SaaS companies in Spain has 40 companies, sorted by city. "HQ" means the legal notice or privacy policy places the company's registered address in that city; "Office" means the company has an office there and its headquarters is elsewhere or not stated; "Branch" means it operates in Spain through the branch of a foreign company.
| Company | City | Presence | Segment | Website |
|---|---|---|---|---|
| Factorial | Barcelona | HQ | HR | factorial.com |
| Typeform | Barcelona | HQ | Forms and surveys | typeform.com |
| Perk | Barcelona | HQ | Business travel and spend | perk.com |
| Holded | Barcelona | HQ | SME management and accounting | holded.com |
| Red Points | Barcelona | Office | Brand protection | redpoints.com |
| Marfeel | Barcelona | HQ | Analytics for digital publishers | marfeel.com |
| Amenitiz | Barcelona | HQ | Hotel management | amenitiz.com |
| Woffu | Barcelona | HQ | Time tracking and HR | woffu.com |
| Landbot | Barcelona | HQ | Chatbots and AI agents | landbot.io |
| Mailsuite (Mailtrack) | Barcelona | HQ | Email tracking | mailsuite.com |
| Haddock | Barcelona | HQ | Restaurant management | haddock.app |
| Quipu | Barcelona | HQ | Invoicing | getquipu.com |
| Abacum | Barcelona | Office | Financial planning | abacum.ai |
| Kantox | Barcelona | HQ | FX risk management | kantox.com |
| Bdeo | Madrid | Office | Insurance claims | bdeo.io |
| Clarity AI | Madrid | Office | Sustainability data | clarity.ai |
| Bizneo | Madrid | HQ | HR | bizneo.com |
| Kenjo | Madrid | Office | HR for SMEs | kenjo.io |
| CARTO | Madrid and Seville | Office | Geospatial analytics | carto.com |
| Stratio | Madrid | Branch | Data and AI for regulated industries | stratio.ai |
| Embat | Madrid | HQ | Treasury | embat.io |
| Letmino | Madrid | HQ | Digital learning | letmino.ai |
| TS Facturas (formerly Billin) | Madrid | HQ | Invoicing | billin.net |
| Lleida.net | Madrid | HQ | E-signature | lleida.net |
| Nailted | Rivas-Vaciamadrid | HQ | HR | nailted.com |
| Bewe | Madrid | HQ | SME management | bewe.ai |
| Doofinder | Madrid | Office | E-commerce site search | doofinder.com |
| Sesame HR | Valencia | HQ | HR | sesamehr.com |
| icloudCompliance | Valencia | HQ | Compliance | icloudcompliance.com |
| GuruSup | Valencia | HQ | AI customer support | gurusup.com |
| Sales Layer | Valencia and Castellón de la Plana | HQ | Product information (PIM) | saleslayer.com |
| Genially | Córdoba | HQ | Interactive content | genially.com |
| esPublico Gestiona | Zaragoza | HQ | E-government | espublicogestiona.com |
| Nymiz | Bilbao | HQ | Data anonymisation | nymiz.com |
| Aplanet | Bilbao | HQ | ESG management | aplanet.org |
| Boardfy | Vigo | HQ | E-commerce pricing | boardfy.com |
| Froged | Málaga | HQ | Customer service | froged.com |
| Team2Go | Seville | HQ | HR | team2go.es |
| Vyootrip | Los Villares (Jaén) | HQ | Business travel | vyootrip.com |
| Docuten | A Coruña | HQ | E-signature and e-invoicing | docuten.com |
SaaS companies in Spain by city
The SaaS companies on this list cluster in Barcelona and Madrid, which together account for 27 of the 40. The other 13 are spread across Valencia, seven more cities and one town in the province of Jaén.
SaaS companies in Barcelona
Barcelona has 14 of the 40 SaaS companies on the list, more than any other city. Its mix is the most horizontal: HR (Factorial, Woffu), finance (Holded, Quipu, Kantox, Abacum), marketing and customer conversations (Typeform, Landbot, Mailsuite), brand protection (Red Points), publisher analytics (Marfeel), business travel (Perk) and two hospitality verticals (Amenitiz for hotels and Haddock for restaurants). Abacum and Red Points have an office in Barcelona; the other 12 have their registered address there.
SaaS companies in Madrid
Madrid and its area account for 13 SaaS companies on the list, with more weight on data and regulated industries: Clarity AI (sustainability), Stratio (data and AI), CARTO (geospatial analytics), Bdeo (insurance claims) and Embat (treasury). The rest of the SaaS companies in Madrid cover HR (Bizneo, Kenjo, and Nailted in Rivas-Vaciamadrid), invoicing (TS Facturas), e-signature (Lleida.net), SME management (Bewe), site search for online shops (Doofinder) and learning (Letmino).
SaaS companies in Valencia
Valencia contributes 4 SaaS companies to the list: Sesame HR (HR), icloudCompliance (whistleblowing channel and regulatory compliance), GuruSup (customer support with AI agents) and Sales Layer, a PIM for managing product information, with its registered office in Castellón de la Plana and an office in Valencia.
SaaS companies in other Spanish cities
Outside Barcelona, Madrid and Valencia, the list has 9 SaaS companies in seven cities and one town in Jaén. Bilbao has two (Nymiz, data anonymisation, and Aplanet, ESG management); Córdoba has Genially; Zaragoza has esPublico Gestiona, which sells to town councils; Málaga has Froged; Seville has Team2Go, plus CARTO's office; Vigo has Boardfy; A Coruña has Docuten, which also has an office in Madrid; and Los Villares, in Jaén, has Vyootrip.
SaaS companies in Spain by segment
By segment, the 40 SaaS companies on the list fall into nine groups. HR and finance are the largest, with 7 companies each; the verticals group software built for a single industry.
| Segment | Companies | Which |
|---|---|---|
| HR | 7 | Factorial, Woffu, Bizneo, Kenjo, Nailted, Sesame HR, Team2Go |
| Finance and management | 7 | Holded, Quipu, TS Facturas, Bewe, Abacum, Kantox, Embat |
| Compliance, signature and data protection | 6 | Red Points, Lleida.net, Docuten, Nymiz, icloudCompliance, Aplanet |
| Marketing, sales and customer service | 5 | Typeform, Landbot, Mailsuite, GuruSup, Froged |
| Data and analytics | 4 | Clarity AI, Stratio, CARTO, Marfeel |
| Verticals | 4 | Amenitiz (hotels), Haddock (restaurants), Bdeo (insurance), esPublico Gestiona (public sector) |
| E-commerce | 3 | Sales Layer, Doofinder, Boardfy |
| Business travel | 2 | Perk, Vyootrip |
| Learning and content | 2 | Genially, Letmino |
If you sell to SaaS companies, the segment matters more than the city: it decides who buys inside the company and what problem they have. A payroll provider sees the seven HR companies as competitors or partners; a prospecting data provider sees all of them as possible customers.
How this list of SaaS companies was built
This list of SaaS companies in Spain was built on 5 November 2026, starting from known candidates and from public startup lists by city, which were used only to discover names. No company made the list because it appeared on another list: each one was checked that day on its own website.
There were three entry criteria, and every company had to meet all of them:
- SaaS product: the company's official website describes cloud software or a platform for businesses, not a service, a marketplace or a consumer app.
- Presence in Spain: the company's legal notice, privacy policy or contact page gives an address in Spain, and the city comes from there.
- Segment: the product description on the company's website says what it does.
Left out were an educational app for families, a consumer catalogue marketplace, a security company with no address in Spain, several websites that could not be read and several companies that describe themselves as an advertising service, a payment gateway or a benefits provider rather than as software. When a company's website placed it in a different city from the one public lists gave, the address the company itself publishes wins.
The list does not include LinkedIn headcount ranges, employee numbers, revenue or funding rounds. It is not exhaustive: Spain has many more SaaS companies, and the way to find them is to repeat the method with filters.
How to build your own list of SaaS companies with filters
Your own list of SaaS companies is built with a company search filtered by industry, location and size, and kept current by repeating the search and comparing. In LinkedIn's industry taxonomy, published on Microsoft Learn ("Industry Codes V2", updated in May 2026), the industry that groups software product companies is "Software Development", under "Technology, Information and Internet".
With HappySales, that search is a plain-language request inside Claude or ChatGPT. A HappySales company search takes keywords, a maximum of 20 locations, a maximum of 20 industries out of LinkedIn's 434, and LinkedIn's headcount ranges. For a list like this one, an SDR would enter "SaaS" as the keyword, Spain or its cities as locations, "Software Development" as the industry and, when selling to tech SMEs, the 11-50 and 51-200 employee ranges. Keywords are single words: HappySales company search does not handle Boolean operators reliably.
Each HappySales company search returns up to 1,000 companies, the cap of LinkedIn's search. For a larger market, split the search, for example one per city (Barcelona, Madrid, Valencia and the rest) or one per size range.
To keep the list current, HappySales imports lists of up to 500 companies from a CSV, and marks each company as new, prospected or discarded.
With the companies in the list, HappySales then searches for people inside them, with a ceiling of 100 per company and 10,000 per search, and filters by job title, function, seniority or recent job change, such as a "Head of Sales" or "VP Marketing" at SaaS companies in Madrid with 51 to 200 employees. HappySales is not a CRM: the list of companies and contacts lives there until you move it to your CRM.