For sales teams that pay ZoomInfo by the seat but mostly need lists of LinkedIn companies and contacts with an email and a phone number, HappySales is the best ZoomInfo alternative, because it bills per organization rather than per seat and charges for enrichment only when it finds the data. Apollo.io, Lusha, Cognism and Kaspr are the other alternatives that small and mid-sized teams compare, each with a different mix of seats and credits. ZoomInfo publishes no prices for its paid packages and quotes each one on request. The cheapest option is therefore the one whose billing model matches how many reps you have and how many contacts you reveal each month.
What is a ZoomInfo alternative and why do teams look for one?
A ZoomInfo alternative is a B2B data or prospecting tool that covers the same core job as ZoomInfo: finding target companies, finding the people inside them and getting their business email and phone number. Teams compare alternatives mainly on how the tool charges, because the data job is similar and the bill is not.
ZoomInfo's pricing page, checked on 1 November 2026, says that ZoomInfo "offers custom packages based on your B2B data use cases and needs" and asks for a form instead of listing prices. ZoomInfo's pricing FAQ adds that the cost depends on the number of user licenses, the monthly credit consumption for data exports and the depth of data required, and confirms that ZoomInfo uses a seat-based pricing model.
ZoomInfo also has a permanent free tier. ZoomInfo Lite includes 10 monthly credits, or 25 with Community Edition, according to ZoomInfo's own guide to its pricing. A small team that outgrows those credits moves to a quoted contract, which is the point at which most teams start comparing alternatives.
How ZoomInfo alternatives charge: 2026 comparison
HappySales is the only tool in this comparison that bills per organization with unlimited users. The rows for ZoomInfo, Apollo.io, Lusha, Cognism and Kaspr come from each vendor's pricing page or pricing FAQ, checked on 1 November 2026.
| Tool | How it charges | Prices published | Data it returns | Launches campaigns |
|---|---|---|---|---|
| HappySales | Per organization, unlimited users; enrichment charged only when the data is found | No (on request) | LinkedIn companies, contacts, email and phone | Yes: LinkedIn and email sequences |
| ZoomInfo | Seats (user licenses) plus credits for data exports | No (custom quote) | Companies, contacts, email and phone | Yes: sequences |
| Apollo.io | Seats on one plan for the whole account, plus credits pooled across the team | Yes, except Custom | Companies, contacts, email and phone | Yes: email campaigns on every account |
| Lusha | Plans by monthly credits; 1 credit per email, 5 per phone number | Yes, except Scale | Companies, contacts, email and phone | Yes: Lusha Engage email sequences |
| Cognism | Packages with 5 seats included; 1 credit per revealed contact | No (personalised quote) | Companies, contacts, email and mobile | Not on its pricing page |
| Kaspr | Per user per month, with phone, direct email and export credits | Yes, except Enterprise | Contacts from LinkedIn profiles, email and phone | Not on its pricing page |
Three of the six tools publish their plan prices: Apollo.io, Lusha and Kaspr. HappySales, ZoomInfo and Cognism quote on request, and HappySales is the only one of the three that does not add cost per seat.
How HappySales works as a ZoomInfo alternative
HappySales covers the part of ZoomInfo that most small teams actually use: company lists, the people at those companies, their email and phone, and the first outreach. It runs from Claude or ChatGPT, or from the HappySales web app. HappySales charges per organization, not per seat, so a new rep joining the team does not change the bill.
Company lists in HappySales come straight from LinkedIn's company search. A search mixes single-word keywords with up to 20 locations, up to 20 industries out of the 434 that LinkedIn uses and LinkedIn's headcount bands. LinkedIn caps each search at 1,000 companies, so a bigger market is cut into several searches by location or by company size. An account list you already own can be imported as a CSV, with a maximum of 500 companies per file.
Contacts are searched only inside the companies of a list. The HappySales people search narrows by job title, function, seniority and location, or picks people who moved jobs lately, and it stops at 100 people for each company and 10,000 for each search. The rep sets every contact's status to new, qualified, contacted or discarded.
A HappySales enrichment run costs nothing for the contacts where no email or phone turns up. One run covers up to 100 contacts, checked against several data providers one after another, and each email is returned with a deliverable, catch-all or undeliverable label. The case for that waterfall over a single database is made in our guide to finding a prospect's mobile number.
HappySales prices every paid step before running it. The price appears first and the step starts afterwards, while a daily spending cap per organization and rate limits keep an AI agent inside the budget. To use it, you connect HappySales to Claude or ChatGPT as a connector and log in through OAuth 2.1; for a team rollout, get in touch with HappySales.
Outreach is the step where HappySales goes beyond a contact database. A HappySales campaign starts on LinkedIn with an invitation, which may carry a note, or with a message if the person is already a connection. After the invitation is accepted, up to 5 follow-ups go out, and a reply halts the sequence automatically. LinkedIn and email steps can sit in one sequence, as our step-by-step guide to running outbound from an AI assistant shows.
HappySales is not a CRM and does not replace everything ZoomInfo sells. It has no intent data and no analytics, and "qualified" is a status the rep sets rather than a score.